Times Ads a Scandal? Oh, Pshaw — Not if You Look Back in the Microfilm

Seems like a good percentage of the state’s political activists are shocked — absolutely shocked — by the ads the Seattle Times Company has been running on behalf of Republican gubernatorial candidate Rob McKenna and the campaign to affirm this year’s gay-marriage law. And you can definitely say the Times has proven that newspaper advertising gets results. But it’s nothing, really, if you know anything about how newspapers used to operate. A hundred years ago, newspapers knew how to do it right.









